Success stories
The results speak for themselves.
Company
Project Background
Focus: Email Campaigns
Mission:
Re-engage new clients with the goal of launching 100 new vendor campaigns in 100 days. I personally launched 20% of total campaigns myself.
Challenge:
Prior to this campaign, vendor engagement was steadily decreasing and total vendor investment per quarter was dropping.
Solution:
This project roughly tripled new vendor email campaign output for the year. New vendor onboarding increased by 60%. In addition, new vendor engagement rose by roughly %200 leading to increased vendor ROI.
Results
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103 campaigns successfully launched in 100 days. 20 campaigns launched personally
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Roughly 250% increase in Q3 new email campaign creation
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55% avg. increase in personal new vendor campaign engagement
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Carahsoft's Vice President, Natalie Gregory, personally commended this campaign as making Carahsoft history
Project Background
Focus: Webinar Execution & Promotion
Mission:
Increase Public Sector-Focused Brand Awareness
Challenge:
IBM needed to promote a niche message tailored to public sector agencies to promote their watsonX AI capabilities.
Solution:
I created a public sector-facing webinar that promoted IBM's public sector message to DoD, IC, and CIV federal agencies.
Results
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65% avg increase in total registration from 1st campaign
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Roughly 73% increase in customer engagement and open rate from 1st campaign
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Roughly 235% increase in CTR (Click Through Rate)
Project Background
Focus: Vendor-hosted Onsite Lead Generation Campaign
Mission:
Drive a minimum of 100 total registrations with 2 qualified leads toward an onsite hosted event promoting HashiCorp's public sector brand message.
Challenge:
I had helped prepare HashiCorp with an avg of 3 tradeshows & sponsorships per month, but creating a vendor-led event was fairly new to their team.
Solution:
I coordinated a venue space, production/AV services, content services, speaker/agenda details, and promotional services to create a successful onsite event focused around HashiCorp's public sector message.
Results
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133% total registrations goal hit for this event
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200% increase qualified leads confirmed from last event
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35% increase in microsite's customer engagement for Q3 tied to this event
Project Background
Focus: Social media promotional campaign of podcast
Mission:
Promote Permanence AI's public sector message by recording a professional podcast segment & promoting it through LinkedIn promotion, Amplify promotion, and an email campaign
Challenge:
Permanence.ai's public sector presence was relatively new when this campaign launched. They had little to no experience in how to promote themselves to public sector audiences.
Solution:
We planned & recorded a professional podcast segment which was promoted through a social media and email campaign.
Results
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Roughly 25% increase in website traffic for Q3
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43% increase in open rate from previous campaign
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Roughly %200 increase in CTR from last campaign
Project Background
Focus: New vendor onboarding and brand strategy creation
Mission:
Construct a public sector message for this new vendor
Challenge:
CloudNova Technologies had previously been one of my vendors with the least cultivated marketing & branding strategy for the public sector.
Solution:
Strategy meetings were run and led by me to consult on how to best construct a unique and compelling GTM strategy.
Results
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A specific mission & vision were set for the public sector
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A consistently branded microsite was stood up promoting the public sector message
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Brand guidelines were specified for future campaigns
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